The good news is that the 2010 World Cup final between Spain and the Netherlands drew almost 10 million more viewers than the final game of the 2010 World Series. On the other hand, the combined audience for MLS Cup 2010 on ESPN and Galavision was less than one-eighth the audience for the final game of the Stanley Cup hockey finals on NBC.
Paul Kennedy of Soccer America looks at the viewerships of the finals of 2010's major sporting events
2010 Super Bowl
106,500,000 million viewers (CBS)
Note: The Saints-Colts game was most-watched television show in history, beating out the final episode of "M*A*S*H" in 1983.
2010 NBA finals (Game 7)
28,200,000 million viewers (ABC)
Note: Game 7 between Kobe Bryant's Los Angeles Lakers and the Boston Celtics was the most-watched NBA game since Michael Jordan led the Chicago Bulls to their sixth championship over the Utah Jazz in 1998.
2010 World Cup final
15,545,000 viewers (ABC)
8,821,000 viewers (Univision)
24,366,000 viewers (Total)
Note: The game was the most-watched World Cup game ever on ABC and the most-watched final on Univision.
2010 Masters golf tournament (Day 4)
17,100,000 viewers (CBS)
Note: The golf tournament ended on Sunday with a three-way sudden-death playoff.
2010 World Series (Game 5)
14,950,000 million (FOX)
Note: The San Francisco-Texas game was the least-watched deciding game in World