Friday, February 27, 2009

Change of Culture at Chelsea


The devil is in the details, and task-master Guus Hiddink is changing the culture of Chelsea piece by piece.

A great way to stress a positive culture is being uniform, both on and off the field. Uniformity brings a sense of proprietorship, and clearly that is being stressed by Hiddink. Chelsea players were ordered to wear their Armani club suits before and after Wednesday night’s Champions League win over Juventus at Stamford Bridge, as they were for last weekend’s Premier League match at Aston Villa.

An anonymous insider told the Sun, “Guus is clearly a man not to be messed with and he’s told the players he wants them to play like a team and look like a team. “He wears the same suit, shirt and tie issued by the club and has told the squad they must do the same. Anyone caught with even the knot on their tie loose can be fined £100.”

Warnings issued about being on time for training and about the use of mobile phones, as well as tests to monitor the players’ physical conditions and changing their diet habits, are tremendous steps towards moving the club back to the expectation level promised when they were English Premier League Champions.

A club insider said: “Guus is clearly a man not to be messed with..."

http://www.thesun.co.uk/sol/homepage/sport/football/article2276679.ece

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