Tuesday, March 13, 2012

Vancouver-Montreal game draws record audience

MLS continues to grow, and not only are they drawing large crowds at the turnstyles, but also large TV audiences as well.

Saturday's Vancouver-Montreal game was the most-watched MLS game ever in Canada, drawing an average audience of 541,000 viewers for the Impact's debut game on TSN (288,000) and RDS (253,000), according to BBM Canada.

By comparison, the NHL averaged 707,000 on TSN last season; the CFL averaged 637,000.

TSN (the Sports Network) and French-language RDS (available in 2.5 million homes) are the official MLS broadcasters in Canada. Their national package includes 36 games featuring Montreal, Toronto FC and Vancouver.

ESPN has a minority interest in both networks.

When Major League Soccer matches in Canada are coming close to TV audiences for the National Hockey League in Canada (their national sport), you know that the game is growing in leaps and bounds.

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