Tuesday, June 26, 2012

American TV ratings soar for Euros

Paul Kennedy of Soccer America reports on the outstanding ratings here in the United States for the 2012 European Championships.

Sunday's Euro 2012 quarterfinal between Italy and England drew the highest rating yet on ESPN: a 2.4 overnight rating. That's an increase of 50 percent from the Spain-Italy game at the same stage four years.

How does the Italy-England overnight rating compare? The rating for ESPN's New York Yankees-Mets game the same evening was only 2.7.

ESPN has enjoyed solid numbers through the tournament. Through the 24 matches in the group stage, ESPN’s live coverage averaged 1,002,000 viewers -- up 82 percent compared to the group stage matches in 2008.

The top 10 metered markets through the group stage include: New York (1.6), Miami-Ft. Lauderdale (1.6), Providence (1.3), Los Angeles (1.2), Washington, DC (1.2), Richmond, Va. (1.1), Atlanta (1.1), San Francisco (1.0), Jacksonville (1.0), and Austin, Texas (1.0).

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