Peter Wilt, the former President and CEO of MLS’ Chicago Fire, wrote a great article recently outlining his 'soccer management philosophy'.
1. FANS ARE IN CHARGE.
2. WE ALL SELL
3. TARGET THE SALES AND MARKETING EFFORTS
4. BUILD A GOOD STAFF
5. BE A GOOD LISTENER
6. TRANSPARENCY IS GENERALLY GOOD
7. PROVIDE GOOD CUSTOMER SERVICE
2. WE ALL SELL
3. TARGET THE SALES AND MARKETING EFFORTS
4. BUILD A GOOD STAFF
5. BE A GOOD LISTENER
6. TRANSPARENCY IS GENERALLY GOOD
7. PROVIDE GOOD CUSTOMER SERVICE
8. MAKE FAN(atic)S NOT SPECTATORS
9. CREATE EMOTIONAL CONNECTIONS
10. BE AUTHENTIC
10. BE AUTHENTIC
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