Friday, August 28, 2009

Peter Wilt's 'soccer management philosophy'


Peter Wilt, the former President and CEO of MLS’ Chicago Fire, wrote a great article recently outlining his 'soccer management philosophy'.

1. FANS ARE IN CHARGE.
2. WE ALL SELL
3. TARGET THE SALES AND MARKETING EFFORTS
4. BUILD A GOOD STAFF
5. BE A GOOD LISTENER
6. TRANSPARENCY IS GENERALLY GOOD
7. PROVIDE GOOD CUSTOMER SERVICE

8. MAKE FAN(atic)S NOT SPECTATORS

9. CREATE EMOTIONAL CONNECTIONS
10. BE AUTHENTIC


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